So who is Casey Truffo and why should I listen to her?

My name is Casey Truffo and I am a licensed Marriage and Family Therapist in California. Maybe you can relate to my story.

In my mid-30's I left a well-paid corporate management position to become a therapist. After all, my therapist had a cool job. She set her own hours, had a great office and seemed to have a full case load.

I went through the licensing process like we all did. I got my cute little office and decorated it. Then I sat in my cool therapist's chair and waited for my phone to ring. Waited. And waited.

When by some miracle, I did get a client. I was often afraid to charge them a decent fee. After all, I wasn't in this for the money. I just wanted to help people.

Well, months and months went by and I went further and further into debt.

And you know how sometimes you have those moments where you wake up out of denial? Well, one day I realized something very important. I didn't have a business—it was more like a very expensive hobby. One that wasn't much fun either.

They didn't teach us how to run a successful practice in our professional training programs.

I started reading everything I possibly could on marketing and business. (In fact my self-help bookshelf on marketing became larger than my self-help therapy bookshelf.) I hired coaches, mentors and interviewed successful therapists. I tested and tested lots of ideas.

What happened was that I developed 8 key strategies that helped my business to take off! My phone started ringing, my appointment book filled and I had a waiting list!

The funniest part for me was that therapists started interviewing me to see how I had built such a great practice. I was laughing about this with my friend Maria one day when she said "Casey, none of us learned this in graduate school. You need to let other therapists know how to do this."

That was the moment I decided to devote my professional life to teaching these 8 key strategies to therapists so they too could have their ultimate private practice.

You can do it too! We have helped over 4,000 therapists, coaches and healers to build the practice they really want!